Doc Martens

Back in the Spring, I met up with a friend of mine and his wife, who were out buying shoes for their daughter. She’s a strict vegetarian (the daughter) and will only wear shoes not made from animals. On this particular day they were shopping at Doc Martens in Union Square. Doc Martens sells boots that they call “vegan” – made with all-synthetic materials. (So all those times I bought cheap shoes on Orchard Street, they were actually vegan!)

While she was trying on boots, my friend and I reminisced about the days when we wore the non-vegan version of these same boots. I found myself looking around the store and I noticed that he and I were the only two men in the place. Every other person in the store, at least ten, was female. Somewhere over the years, Doc Martens went from being a worker’s boot worn by punks and posers to being a hip girls shoe. It probably happened somewhere around the time Doc Martens opened its own store, and was no longer sold only in the basement of Trash and Vaudeville.

doc-martens-girls-shoes
Inside Dr. Martens; November 29, 2013

***

Here’s something I’ll bet you didn’t know. Most people think Doc Martens is an English shoe company, but the fact is that it’s German. And not just German, but Nazi German.

Oh yeah.

At least originally. From the always-reliable Wikipedia:

    Klaus Märtens was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles made of tyres. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobbler’s shop. With that leather he made himself a pair of boots with air-cushioned soles.

    […]

    In 1959, the company had grown large enough that Märtens and Funck looked at marketing the footwear internationally. Almost immediately, British shoe manufacturer R. Griggs Group Ltd. bought patent rights to manufacture the shoes in the United Kingdom. Griggs anglicised the name, slightly re-shaped the heel to make them fit better, added the trademark yellow stitching, and trademarked the soles as AirWair.

It makes sense. A lot of punks had an unseemly fascination with Nazi iconography.

Fallout

I posted Class Struggle on Avenue A on November 11 at 15:29. Twenty minutes later, a founding member of No 7-Eleven NYC wrote on his blog:

    NO711 is headed towards a racially divided face-off […]
    At a meeting with the NO711 group in June, I let the group
    know that I didn’t want to be involved…

I commend him for this action. Not so much leaving the group, which happened back in June, in any case, but for making it public. I had a feeling that my post would bring us back into contact, and when it did, I already had my reply ready: to preserve your self-respect, publicly divorce yourself from the group. I did not expect him to beat me to the punch.

Meanwhile, no other blog has picked up on this. The N7E blog says nothing about it, not even a fare-thee-well. And EV Grieve, who’s written about them 38 times this year (maybe more, if any of the posts are missing the “No 7-Eleven” tag), is also silent about it. Likewise with The Villager, another of their cheerleaders.

Am I the only one who thinks this is newsworthy?

***

As regular readers of Quilas know, N7E has been gathering outside the 7-Eleven on Avenue A every Sunday afternoon since the store opened, calling for a boycott. While researching “Class Struggle…”, I came across a comment of his, that I used in another context elsewhere:

fallout-boycott-useless

I’m starting to wonder to what degree he was pushed out?

***

Speaking of The Villager, they ran a story last week called “Small shops already feeling the crunch from 7-Eleven”.

    Although 7-Eleven is a cheaper alternative to traditional mom-and-pop stores, the majority of local residents The Villager recently polled about the new store agreed with No 7-Eleven. They said they would rather preserve the small businesses in the area than save money.

“[T]he majority of local residents The Villager recently polled” were the twelve people standing outside the store holding signs!

If you’re going to argue against large corporations like 7-Eleven, or Wal*Mart, you can’t use the argument that their prices are lower, unless of course your audience has a higher discretionary income. When has The Villager ever run an article titled: “Small stores gouge customers with higher prices”?

Their article ran with a chart bearing the title “Can a bodega compete with 7‑Eleven?” (What do they think competition is?!) I revised it, below:

price-chart''

For the record, I checked these prices today, as I did my Thanksgiving shopping. Carnation Evaporated Milk, 12 oz can, 10 for $10! Do bodegas even have evaporated milk?

Class Struggle on Avenue A

So, 7‑Eleven on Avenue A and 11th Street finally opened for business on October 30, 2013, and in less than a week’s time, “No 7-Eleven NYC” (N7E) began attacking their workers on Twitter:

n7e-tweet-anti-711-worker

And from their blog:

n7e-attacks-711-workers

The claim that 7-Eleven employees are harassing local businesses comes from one of their supporters: the owner of the Hi-Fi bar, across the street (red highlighting mine):

hifi-attacks-711-workers

N7E and Co. has never been judicious with the truth. They have attempted to use everything and anything they find as a cudgel against 7-Eleven, from ministers leading campaigns against the store because it sells beer, to claims that 7-Eleven is a “crime magnet” due to the fact that 24-hour 7-Elevens in isolated areas have been robbed, to claims that the city’s attempted soda cap would give 7-Eleven unfair advantage over restaurants and movie theaters! They laud bodegas that over-charge for expired merchandise and make the bulk of their money from selling cigarettes, beer, and lottery tickets in poor neighborhoods.

bodega-front'
Yeah, bitch! Bodegas!

It defies reason to accuse the workers of 7-Eleven of this. To begin with, the workers at the new 7-Eleven are new to this hoopla. They haven’t been around since the time of the Hurricane Sandy planning session; they didn’t take the job and immediately join the fray. Secondly, their manager isn’t going to let them leave the store while they’re on the clock, especially to create mischief on the block.

I went into the 7-Eleven yesterday and spoke with a worker there. She told me the story of the owner of Hi-Fi coming in and confronting her. When she told him it wasn’t anyone from there, he became more confrontational. She also told me that most local businesses owners have been very friendly, and wished them well.

Once again, N7E rears its petite-bourgeois head. Attacking big businesses on the one hand, and workers on the other. These are the people who claim the mantle of resistance in the neighborhood.

***

Why would they even make this claim? Apart from the fact that they’ve never bothered with being honest, maybe it’s because this is exactly what they do!

Thursday, Oct 31
n7e-1031-0933

n7e-1031-2048

Sunday, Nov 3

Monday, Nov 4
EV Grieve reported that someone inside the store revised the N7E skull sign.

Later, he reported that someone outside the store destroyed the revised skull sign.

Friday, Nov 8

The accusations come easily to them because the actions themselves come easily to them.

***

Back in August, in response to the assertion that the 7-Eleven on Avenue A “targets only non-local foot traffic coming to the bars on A,” I responded “It’ll be people in the neighborhood who shop there, watch and see.”

What does N7E say?

n7e-no-customers-1109-0917

n7e-no-customers-1109-1606

I’ve made it a point to pass by there more often recently, to see who is going in, and just as I predicted, it’s neighborhood people. Mostly young mothers and children, mostly Black and Hispanic. In my two times entering the store, and the many times I’ve pass recently, I’ve noticed that the employees are also either Black or Hispanic! Of course, these people are not even on the radar of the all-White N7E!