There is an organization in the “East Village” called the East Village Community Coalition. I don’t know how long they’ve been around, but a whois search shows their web site was created on 08-Jun-2004, so it’s probably safe to assume they came into being some time around then.
They’re pretty secretive, too. Their registrant, admin, and tech contacts are masked. But that’s not why I’m writing about them. I want to discuss their
Guide to East Village Local Shops.
This is from their web site:
Point by point:
Choose creativity and personality over uniformity – If you shop in one place because you like the color of the paint, or don’t shop in another because you don’t like the awning, it’s all the same. Besides, many local shops show neither creativity nor personality, and uniformity, in itself, is not a bad thing. And there are plenty of chain stores that vary their appearance. I suspect there will be more of this in the future, as they try to meet the demand for this type of “creativity and personality”.
Provide economic diversity and stability – It makes no sense to speak of “economic diversity” within such a small area. A country might have economic diversity, even a city, but when you break it down to ever-smaller localities, like neighborhoods, you can’t maintain this. It makes no sense, under any mode of production, to have manufacturing, distribution, retail, finance, agriculture, etc., all in one square block.
I doubt that the EVCC really expects manufacturing or agriculture to exist here. They understand the division of labor. They’re talking about retail only, which means that they want to take the level of productive forces as they’re given, and freeze them there.
Keep more of your money in your community – Does shopping locally keep money within the community? Leaving aside for now what “the community” really is, let’s set the boundaries as Houston Street on the South, 14th Street on the North, the East River on the East, and Third Avenue on the West. Imagine this is a closed system, with no money coming in and no money going out. (If the “East Village” were actually isolated from the rest of the global economy, it would die off in no time. Still, for the sake of argument, let’s imagine this.)
All value, in the capitalist sense, is created within this closed system. No money/resources/people come in or go out, and everything functions under the capitalist mode of production. People go to work and make commodities that are sold only inside these boundaries – wages to the workers, profits to the owners. Right away you can see, in a very short time, there would be a crisis of overproduction. Assuming everyone can buy one of everything produced on their wages, once they have what they need they won’t need more. The producers would have to look outside these boundaries to sell their wares, and the local paradigm is demolished. This is essentially the national economy, reduced to the area described above.
And what about the surplus population? There are not enough jobs provided by the local businesses in the “East Village” for everyone who lives here. People will have to emigrate to other neighborhoods and send money back home. Which is, of course, what actually happens. Almost no one who lives in this geographical area works here. While the EVCC tells us to keep the money in the neighborhood, they couldn’t survive without its coming from outside the neighborhood.
Which is a good thing, because it’s the retailers themselves who are sending the money out! Since there is no manufacturing or agriculture here, local retailers sell commodities manufactured somewhere else, or with raw materials originating somewhere else, whether it’s tchotchkes at Alphabets or coffee at Mud.
The first section of EVCC’s Guide is Cafes. Cafe types, and some of their non-local ingredients, are:
|Bakeries||Butter, Flour, Sugar|
|Candy & Chocolate||Chocolate, Sugar|
|Ice Cream||Eggs, Milk, Sugar, Vanilla|
|Juice Bar||Fruits, Vegetables|
|Tea Shop||Honey, Sugar, Tea|
The next section is Fashion. Most of the retailers don’t make what they sell: Dinosaur Hill, Jane’s Exchange, Village Kids Footwear, etc. It’s possible that some others do, but they don’t make the sewing machines or material or thread. The other categories are: Galleries; Gifts; Florist; Health and Beauty; Culture, Music, Entertainment; and Specialty Services. It’s the same with all of them.
Create local jobs with fair living wages – The U.S. Bureau of Labor Statistics (BLS) shows little variation in pay for professionals and managers by establishment size, but differentials widen as you move down the status hierarchy. Data entry clerks in small establishments earned 7% below the national average, while those in large firms earned 20% above. Gaps for janitors were wider, and those for laborers were wider still.
This fact persists regardless of occupation, industrial sector, education, experience, geographical location, union status. Workers in larger firms are more likely to be covered by company-paid health insurance and have some type of retirement plan. Also, worker safety is worse in small businesses — “Size and risk are inversely correlated at all levels of scale,” according to an International Labour Organization report.1
Sustain small business owners who strengthen the local economy – Redundant.
People who make the claims made by EVCC like to point to studies that show how much money stays in the community with small business than with larger businesses. One study conducted in Chicago found that for every $100 spent by customers, $43 stayed in the area for chains, while $68 stayed in the area for non-chains. One problem with this is that the geographical boundaries were the entire city of Chicago, so money that moved from a poor neighborhood to a richer neighborhood was still considered to be “local”. Likewise with the “East Village”. Many of the owners/workers do not live here. The money they make leaves the neighborhood daily.
A bigger problem is that this is only a measure of profits. For the chain, some part of the profits, or even gross revenue, is sent to the corporate office, leaving the manager with less to spend than the owner, but this assumes that the owners spend all their profits. Owners reinvest profits, or they use them to pay their more-expensive mortgages or vacations or restaurant bills. The argument ultimately centers on filling the capitalist class’s luxury-goods market, something that doesn’t even exist in the “East Village”.
Defend our neighborhood’s identity – Is the neighborhood’s identity really defined by its retail shops? This is definitely a petite-bourgeois perspective! Anyway, this neighborhood’s identity was defined by the real estate industry, not the retail industry. The term “East Village” was coined by real estate developers in the 1960s as a way to attract renters, by linking the area above Houston Street with Greenwich Village, and disassociating it from the Lower East Side’s immigrant, working-class roots.
Fight the lie that “low prices” at chain stores makes up for the loss of local business ownership – Low prices benefit workers, local business ownership benefits owners. Welcome to the class struggle.
A few things about small businesses that I’ve written about before, but which bear repeating:
Unemployment Insurance – If employees are paid in cash, there is no record of their employment, making it impossible for them to collect unemployment when they lose their job.
OSHA Requirements – If a company has fewer than 25 employees, their penalty is cut by 60 percent. If the business has fewer than 10 employees, they’re exempt from many requirements that obligate them to report workplace injuries.
Discrimination Laws – Federal laws against discrimination in the workplace do not always apply to small businesses. Title VII of the Civil Rights Act of 1964 and Title I of the Americans with Disabilities Act apply to employers with 15 or more employees. The Age Discrimination in Employment Act applies only to employers of 20 or more people.
Employee Health Insurance – Beginning in 2014, employers will be expected to pay a “shared responsibility fee” for health insurance coverage under the terms of the Affordable Care Act. Small businesses are exempt from this rule. If the company has fewer than 50 employees, they have no healthcare responsibilities.2